In times of crisis, new behaviors are taking shape. In 2002 at the SARS-virus outbreak millions of people, afraid to go outside, went shopping online. Alibaba, just three years old at the time, soared. Covid-19 will create similar necessary digital transformations. And here, Curamando, Altor’s recent investment, will play an important role.
As part of the Rossignol investment, the premium knit-wear producer Dale of Norway, was added to the Group. One successful move was to bring production of Rossignol’s sweaters from China to the quaint village of Dale, nestled between steep mountains, waterfalls and fjords on the west coast of Norway.
In 2016, Altor entered into a partnership with the founder of Infotheek. Infotheek offers new, end of life and refurbished IT hardware as well as software and related services to corporations, public organizations and IT resellers. This investment was done at the back-end of Altor’s successful ten-year ownership of Dustin – the leading online IT reseller in the Nordics.
“We were born on Facebook with just a few hundred customers. Today our social media following is over 500 000 people. Without Facebook we would still have been stuck in my father’s garage – where it all started” says Pernilla Nyrensten, founder and CEO of RevolutionRace.