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The flip side of a crisis

In times of crisis, new behaviors are taking shape. In 2002 at the SARS-virus outbreak millions of people, afraid to go outside, went shopping online. Alibaba, just three years old at the time, soared. Covid-19 will create similar necessary digital transformations. And here, Curamando, Altor’s recent investment, will play an important role. 

Curamando has become a premier transformation consultant in the Nordic digital arena. Clients are either brick-and-mortar adapting to a new digital reality or disruptors inventing new services and offerings to a broad market. A recent case study proves how Curamando can help, even in times of crisis.

Due to Corona, one of Europe’s largest retailers was forced to close all physical stores due to Corona. They rapidly needed to transition from an omnichannel business into a pure e-commerce model. They were forced to close all physical stores due to the Corona pandemic.

Curamando deployed a growth team with digital experts and change managers to help the client compensate for the closed stores, by aggressively increasing the client’s e-commerce sales, while at the same time reducing costs and enabling the organization to be more digitally-driven long-term, post-crisis.

Types of actions taken in the work are:

  • Adapting marketing & traffic acquisition
  • Acting Digital Marketing Manager to run the team
  • Changing communication strategy, tonality and campaign planning and improving all digital marketing channels
  • Monitoring of performance in all channels
  • Improving UX and CRO, as well as managing the IT backlog and supporting the Digital Experience Manager

And much, much more!

In Curamando’s past, their track-record consist of more than quadrupling the online sales in three years for one of the pharmaceutical retailers and a Net Promoter Score of 48 and a conversion rate at +49% during the journey. Not only has the result hit the top and bottom line, but also the brand has made a gigantic turn-around.

There are numerous cases in the Curamando playbook, to get to know them more visit

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The incredible

As part of the Rossignol investment, the premium knit-wear producer Dale of Norway, was added to the Group. One successful move was to bring production of Rossignol’s sweaters from China to the quaint village of Dale, nestled between steep mountains, waterfalls and fjords on the west coast of Norway.

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Altor’s new Head of ESG, Stephanie Hubold, joins with a clear mission. “Environmental, social, and governance topics are too often looked at from a pure compliance and risk angle.” she explains. “Actually, high ESG performance can be an important driver of financial value creation.”