Consumer /
iDeal of Sweden

2019 turnover

EUR 64m

No. of employees

~129

Acquisition date

July 2019

Fund

Fund IV

iDeal of Sweden was founded in 2013 and sells mobile and fashion accessories with high design content through an online first direct-to-consumer model supported by a unique and global influencer network.

  • Significant opportunity to continue Ideal’s successful geographical expansion as well as further penetrating existing markets, with primary focus on mobile accessories
  • Leverage the robust position based on strong brand, leading influencer network, global scale, and strong wholesale presence
  • Operational improvement potential in sourcing, logistics and digital excellence

Team

Joachim Lindström

CEO

Investment Advisory Team

Stefan Linder

BoD

Jens Browaldh

BoD