Consumer & Retail /
iDeal of Sweden

2020 turnover


No. of employees


Acquisition date

July 2019


Fund IV

iDeal of Sweden was founded in 2013 and sells mobile and fashion accessories with high design content through an online first direct-to-consumer model supported by a unique and global influencer network.

Why we believe in iDeal of Sweden:

  • Significant opportunity to continue Ideal’s successful geographical expansion as well as further penetrating existing markets, with primary focus on mobile accessories
  • Leverage the robust position based on strong brand, leading influencer network, global scale, and strong wholesale presence
  • Operational improvement potential in sourcing, logistics and digital excellence


Joachim Lindström


Investment Advisory Team

Stefan Linder

Jens Browaldh

Matilda Elfving Hauan