• 2018 turnover EUR 45m
  • No. of employees ~100
  • Acquisition date July 2019

iDeal of Sweden

iDeal of Sweden was founded in 2013 and sells mobile and fashion accessories with high design content through an online first direct-to-consumer model supported by a unique and global influencer network

  • Significant opportunity to continue Ideal’s successful geographical expansion as well as further penetrating existing markets, with primary focus on mobile accessories
  • Leverage the robust position based on strong brand, leading influencer network, global scale, and strong wholesale presence
  • Operational improvement potential in sourcing, logistics and digital excellence


  • Joachim Lindström CEO

Investment Advisory Team

  • Stefan Linder BoD
  • Jens Browaldh BoD
  • Matilda Elfving Hauan