• 2019 turnover EUR 911m
  • No. of employees ~5 290
  • Acquisition date June 2019


XXL is a leading Nordic sports retailer. XXL offers a one stop shopping experience with a wide range of products for sports, hunting, skiing, biking and other outdoor activities. It has a wide product assortment, focused on branded goods at a competitive price point, offered through its e-commerce portal and through big-box stores.

Why we believe in XXL:

  • XXL is the leading retailer for branded sporting goods in Europe with scale advantages throughout its supply chain
  • The Nordic and Austrian markets for sporting goods are attractive, driven by sports interested populations with high purchasing power
  • XXL is the best positioned sports retail company to succeed in an increasingly digital market through its low cost position, efficient supply chain and strong e-commerce portal


  • Tolle Olaf Rørvik Grøterud Interim CEO

Investment Advisory Team

  • Hugo Maurstad BoD
  • Tom Jovik
  • Håkon Falck Nordskar