STOCKHOLM – December 5, 2019 – Altor Fund V (Altor) has signed an agreement to partner with and invest in a newly formed digital transformation and creatives Group led by Curamando AB (Curamando). The Group will simultaneously be extended by the addition of Kurppa Hosk, Animal and Keybroker.
Curamando has from the start differentiated itself by focusing solely on helping companies transform their operations and grow revenues, in a new digital reality – from strategy to execution. With an organic annual growth rate exceeding 50% in the past three years, Curamando has not had the capacity to build up certain adjacent services requested by their clients. The strategy Curamando has chosen is to join forces with leading companies neighboring their offer to become a one-stop shop for its clients’ digital competitiveness. In 2017, Curamando acquired Conversionista, a leading expert in digital conversion, that since has doubled their revenue. Now, three companies within branding, creative and performance marketing will join the new Group; Kurppa Hosk, Animal and Keybroker. The aggregated revenue for the five companies is currently just south of 400 MSEK.
“We are enthusiastic about the partnership with Altor and I am equally excited to announce a dynamic trio of companies joining our family, making us able to offer the services our clients have requested for their digital growth agenda. The three companies will continue to operate freely and will not disappear, which many times has happened to agencies when they have been acquired by our global peers” says Mattias Olofsson, CEO and founder of Curamando.
“Currently, there is almost a limitless need to support companies in adapting to a new digital reality. At Altor we have seen how ‘digital first’ consultancies outgrow their incumbents by almost 5 times - in Curamando we believe we have found a “McKinsey” of digital growth,” says Stefan Linder, Partner at Altor.
“Next to Kurppa Hosk’s brand and design expertise, our clients will now benefit from a full set of services, including change management, communications and performance marketing. We are excited to have an even larger canvas on which to craft innovative brand experiences,” says Måns Jacobsson Hosk CEO and co-founder of Kurppa Hosk.
“Together we can offer our clients cutting edge services covering all aspects of the digital growth journey. I see an opportunity to offer services that will challenge the norms of our industry,” says Ida Hällkvist, CEO at Keybroker.
”With the complementary service offering, Animal can add a creative boost that will help our clients reach their full market potential. Equally important, with this new multi-faceted group of competences, our employees will have an ocean of career opportunities” says Henrik Palm Johansson, CEO and co-founder of Animal.
“Each of the companies in the Group has been a pioneer in their respective niche, supporting their customers adapting to a new and digital reality. They share a culture and mindset, something that is essential to make a group like this work well together. We really look forward to an amazing journey together with these great entrepreneurs,” says Mattias Holmström, Director at Altor.
All founders will continue working at their respective companies, except Keybroker’s co-founder Fredrik Holmén that will take on a a new role at Curamando with focus on strengthening and developing Curamando’s value offer within MarTech and data activation.