January 24, 2025 – Altor Fund VI (“Altor”) has signed an agreement to divest all shares in Marshall Group AB (“Marshall Group”), the iconic brand renowned for its legendary amplifiers, speakers, and headphones, to HongShan Capital Group (“HSG”), with experience from supporting strong brands such as Ami Paris. Telia Company, Time Growth Fund and Zenith VC are also divesting their shares, the Marshall Family will continue as owners in Marshall Group.
Marshall Group is the audio, tech and design powerhouse uniting musicians and music lovers through genre-breaking innovation. Marshall, the flagship brand, is uniquely positioned with over 60 years of rock’n’roll attitude on stage, at home, and on the go, across more than 90 markets. The Group has more than EUR 400 million in revenues and brings together around 800 talented people across eight locations globally.
When Altor invested in Marshall Group in 2023, the company was already on a strong profitable growth trajectory and has since then successfully continued to deliver excellent results and invested in the future through innovation. Altor’s ambition has been to unlock additional growth potential by contributing with experience from building and scaling iconic brands like Helly Hansen, Rossignol and RevolutionRace.
“Marshall is a remarkable company. After working closely with the management team and co-owners, we are impressed by the dedication and commitment to deliver the best products to music lovers across the globe. For us at Altor, there is always the possibility to support our companies for longer time horizons. With Marshall we see a great opportunity for them to grow even stronger in core markets with HSG on board. This opportunity marks a closing of our journey together and we look forward to seeing them succeed in this next chapter,” says Andreas Källström Säfweräng, Partner and Head of the Consumer Sector at Altor.
“Throughout our partnership, Marshall has consistently pushed boundaries, delivering outstanding results as a testament to their efforts. It’s fantastic to see what they have accomplished over the years. We are confident that the possibilities are endless as they continue their journey with HSG,” says Karl Svenningson, Principal at Altor.
“This deal is a testament to our team’s dedication and exceptional talent in making our vision a reality. Together with HSG and the Marshall family, we have the perfect conditions to continue building on Marshall’s iconic status and unlocking our full potential across the world,” says Jeremy de Maillard, CEO of Marshall Group.
Closing of the transaction is subject to customary regulatory approvals.
