Slow fashion – fast growth
Toteme is a strong and iconic Swedish brand focused on minimalistic trans-seasonal design based on a uniform concept.
Karl Lindman and Elin Kling, founders of Toteme
Toteme is based in Stockholm and has grown into a truly global brand with a vast majority of sales outside the Nordics. In June 2021, Altor partnered with the founders, the CEO, and other existing shareholders to support Toteme in its next growth phase to accelerate global expansion through own online channels and prioritized high-end online and offline retailers, supported by a growing footprint of own stores. The founding couple remain as majority shareholders and highly active in the company as part of the management team and board.
Elin Kling, co-Founder Toteme“There are no shortcuts to creating a strong brand. Altor has done it before and have a long term mindset. They contribute with their expertise and understand our journey towards building a global fashion house.”
“Ever since the start, we’ve had a clear sense of who we are and where we’re going” says Toteme’s founders Kling and Lindman, “It was important to us to find the right partner for the next chapter in our global growth journey, without compromising our brand values. We firmly believe that Altor’s extensive experience with technology, e-commerce and sustainability will strengthen our business and are looking forward to achieving the next phase of our journey at Toteme together with Altor.”
Toteme is a digital native brand with a vast majority of sales online of which a significant share is direct-to-consumer, with a growing footprint of own stores to support sales, brand building and enable proximity to customers. As of Q3 2022 Toteme operates five stores globally across Stockholm, Shanghai and New York with further roll-out planned in prioritized markets over the coming years.
Altor has a solid track-record of partnering with founder-led consumer brands to support successful execution of international growth journeys. “Truly impressed by Toteme’s exceptional growth journey to date with its credible focus on high-quality products and slow-fashion consumerism”, says Stefan Linder, Partner at Altor, “We are excited to partner and work alongside its visionary founders Elin Kling and Karl Lindman and the CEO Johanna Andersson to support their ambition to develop a Swedish fashion house of global recognition”.
Published: Aug 08 2022
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