Swedish style universe

Toteme was founded in 2014 by Elin Kling and Karl Lindman. From its studio in Stockholm, the label creates ready-to-wear, shoes, bags, and accessories for women. Toteme explores the appeal of a modern uniform through distinct design cues, meticulous craftsmanship and methodical repetition. Pieces are subtly refined and tweaked over time for a well-curated wardrobe that transcends trends with a significant share of recurring styles. Toteme employs a digital-first and direct-to-consumer business model combined with selected high-end e-tailers, department stores and multi-brand boutiques. With a strong emphasis on local context and the physical space, the brand completes their digital presence with a growing number of physical Toteme stores.


Why we believe in Toteme

  • Strong and sustainable brand position from solid brand equity, limited fashion- and seasonal risk, high share recurring styles and loyal customers
  • Digital native brand positioned for the future with majority of sales online, of which a significant share is direct-to-consumer
  • Truly global brand, following impressive international growth across Europe, North America and Asia with a vast majority of sales outside the Nordics
  • Significant growth potential from continued penetration of existing geographies from current low market shares and further expansion of non-RTW categories

About Toteme

2022 turnover (Calendar year)




Investment date

Jun 2021


Fund V


Johanna Andersson | CEO

Elin Kling | Co-Founder and creative director

Karl Lindman | Co-founder and brand director

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