Toteme

TOTEME is a global fashion house rooted in Swedish sensibilities, modern aspirations, and the notion of style. Founded in 2014 by Elin Kling and Karl Lindman, the brand creates ready-to-wear, shoes, bags, accessories, and jewelry.

TOTEME’s collections are defined by distinct silhouettes, elevated fabrics, and perfected cuts. With a clear point of view and strong design DNA, the assortment revolves around signature styles and focused wardrobe essentials. Pieces are subtly refined over time, resulting in a well-curated offering with a high share of recurring styles and limited fashion and seasonal risk.

The brand combines a strong digital foundation with a growing global network of physical TOTEME stores. These spaces offer a high-touch experience and serve as local expressions of the brand’s identity, complementing select high-end wholesale partnerships. TOTEME benefits from a diversified sales footprint across Europe, North America, Asia, and the rest of the world, and continues to gain international recognition—including runway shows in New York and Paris—as its presence on the global fashion stage expands.

 

Why we believe in Toteme

• Attractive affordable luxury goods market with long history of resilient growth and sound market fundamentals
• Distinct brand positioning in the growing affordable luxury segment, supported by strong brand equity, loyal customers, and a timeless product portfolio with limited fashion and seasonal risk
• Balanced online-first omnichannel distribution with a growing global network of own stores that deliver a high-touch, immersive brand experience, complemented by select wholesale partnerships and a robust online presence
• Truly global brand with diversified sales across Europe, North America, Asia, and the rest of the world, demonstrating broad international appeal and market reach
• Significant growth potential driven by expansion of the store network into key cities and regions, broadening the product portfolio, and expanding online and wholesale presence globally