Bringing colour to outdoor life

RevolutionRace was founded in 2013 and sells outdoor apparel through a direct-to-consumer model, with an innovative design, high quality, and functionality at an affordable price point.

As of today, RevolutionRace is established in over 30 countries (and counting). With 392,991 reviews in the web shop, RevolutionRace strives to become one of the most recommended outdoor companies in the world, every day. The company was successfully IPO:ed in 2021 with Altor staying on as a major owner.


Why we believe in RevolutionRace

  • Attractive underlying market growth including shift towards online
  • RevolutionRace targets an underserved segment through the high-quality product offering at an affordable price point
  • The D2C business model, combined with digital marketing, is fundamentally attractive and offers strong growth possibilities including international expansion

About RevolutionRace

2023 turnover (CY)

EUR 156M



Investment date

Nov 2017


Fund IV

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