iDeal of Sweden
Award winning Swedish design since 2013
Sectors
ConsumerWebsite
idealofsweden.comideal of Sweden is a fashion and lifestyle brand selling tech accessories with a fusion of fashion and function through an online first direct-to-consumer model and global retail customers. Through ideal of Sweden’s modern innovation capabilities and Accessories of Attraction concept, supported by a wide product portfolio, customers can easily create their own perfect combinations with one magnetic click.
Why we believe in iDeal of Sweden
- Significant opportunity to continue Ideal’s successful geographical expansion as well as further penetrating existing markets, with primary focus on fashion tech accessories
- Leverage the robust position based on strong brand, leading influencer network, global scale, and strong wholesale presence
- Operational improvement potential in sourcing, logistics and digital excellence
About iDeal of Sweden
2023 turnover (CY)
EUR < 50M
Employees
< 100
Investment date
Jul 2019
Fund
Fund IV
Team
Thomas Raun | CEO
Related
News | Press release
24 Jan 2025
Altor divests Marshall Group to HSG
News | Press release
22 Nov 2024
Oceansapart continues operations under new ownership
News | Press release
02 Oct 2024
Altor to partner with iconic hockey brand CCM Hockey
News | Press release
18 Oct 2023
Altor invests in Aira
Conversation | Our team
A year like no other
Altor has made a number of investments and partnerships with successful brands across the consumer sector. We sat down with our Consumer-sector team to hear their thoughts on 2022 and what they believe 2023 will bring.
Conversation | Spotlight
Meet Susanna Campbell
The Altor community is built by partner companies and the people in- and outside of Altor. One of them is industry advisor Susanna Campbell, Board Member of H2 Green Steel and Chair of the Board at NOD.
Conversation | Case
A network for Scandinavian design driven brands
Scandinavian design graces homes all over the world. Now Altor has formed a network of such companies under one umbrella: Network of Design (NOD). But, as always, the story started somewhere completely different.
Conversation | Perspective
Building the green transition
We can’t be dependent on fossil fuels in the future. Altor plans to be a part of Europe’s green transition, driving an industrial revolution and helping the whole continent decarbonize.
Conversation | Case
All about connecting
The Nordic Leisure Travel Group: Everyone on board to change.
Conversation | Case
The power of the sun
Founded on a strong belief that solar power is the best solution for most homes, Svea Solar has quickly proven the power of the sun and is ready for the next step on their journey.
Conversation | Spotlight
Meet Paul Fischbein
The Altor community consists of a set of companies and people we collaborate with daily. One of them is industry advisor Paul Fischbein, with a long-standing track record from the consumer space and e-commerce sector.
Conversation | Spotlight
Driving the green energy transition
Watch the interview with Matilda Elfving Hauan, Director, talking about partnering up with Svea Solar and OX2, two companies building new green business within the energy industry.
Conversation | Case
Happier and healthier people
SATS, stepping up for health with challenges brought on by modern society.
Conversation | Perspective
Ten years later, still going strong
Helly Hansen was Altor’s first investment in the Consumer sector. A company part of the Norwegian heritage. During our nine years of partnership, the brand reconnected with its roots, the product portfolio improving every season and the operation developed a world class apparel company.
Conversation | Case
Slow fashion – fast growth
Toteme was founded in 2014 by the Swedish couple Elin Kling and Karl Lindman. It has evolved into a strong and iconic Swedish brand focused on minimalistic trans-seasonal design based on a uniform concept.
Conversation | Case
In the mood
Located in a music studio complex in the heart of Stockholm, Audiowell comes with a combined mission to increase the quality of lifestyle music and helping more professional songwriters, musicians and creators live off their music.
Conversation | Case
Turning ordinary tap water into tasteful experiences
Starting out as an engineering and design company aiming to make everyday objects better and more beautiful, Aarke is now embarking on a journey towards a greener future with a new subscription service at its core.
Conversation | Case
Breaking the glass-ceiling
The Stockholm Stock Exchange was founded in 1863, but the first female CEO of a listed company emerged first in 1987. The first female founder taking her company public as CEO took even longer, in 2021 Pernilla Nyrensten received that title.
Conversation | Case
A community of fun-dining experiences
We can all use more social life. And the trends points to people eating out more often and at the same time enjoying entertainment and activities. Now Altor has created a community of restaurants in Social Eatertainment Group.
Conversation | Case
A brand like no other
With the factory running non-stop since 1879, Dale of Norway is one of the home country’s best-known brands. The premium outdoor apparel appealed to Norwegians and tourists alike but was hit hard when Covid shut down travel.
Conversation | Case
Charged for the future
CTEK – building the necessary charging infrastructure.
Our Consumer community
2023 turnover (Calendar year)
EUR < 50M
Employees
< 100
Investment date
Nov 2020
Fund
Fund V
2023 turnover (Calendar year)
EUR < 50M
Employees
< 100
Investment date
Dec 2021
Fund
Fund V
2023 turnover (Calendar year)
EUR > 300M
Employees
> 100
Investment date
Oct 2024
Fund
Fund VI
2023 turnover (Calendar year)
EUR < 50M
Employees
> 100
Investment date
Dec 2017
Fund
Fund III
2023 turnover (Calendar year)
EUR > 100M
Employees
< 500
Investment date
Apr 2018
Fund
Fund IV
2023 turnover (Calendar year)
EUR < 50M
Employees
< 100
Investment date
Jul 2019
Fund
Fund IV
2023 turnover (Calendar year)
EUR > 300M
Employees
< 1000
Investment date
Oct 2023
Fund
Fund VI
2023 turnover (Calendar year)
EUR < 100M
Employees
< 500
Investment date
Dec 2020
Fund
Fund V
2023 turnover (Calendar year)
EUR > 1000M
Employees
> 2000
Investment date
Oct 2019
Fund
Fund V
2023 turnover (Calendar year)
EUR < 50M
Employees
< 500
Investment date
Mar 2018
Fund
Fund IV
2023 turnover (Calendar year)
EUR > 100M
Employees
< 200
Investment date
Nov 2017
Fund
Fund IV
2023 turnover (Calendar year)
EUR > 300M
Employees
> 1000
Investment date
Oct 2013
Fund
Fund III
2023 turnover (Calendar year)
EUR > 200M
Employees
> 1000
Investment date
Mar 2022
Fund
Fund V
2023 turnover (Calendar year)
EUR > 100M
Employees
< 200
Investment date
Jun 2021
Fund
Fund V
2023 turnover (Calendar year)
EUR > 700M
Employees
> 2000
Investment date
Jun 2019
Fund
Fund IV
2023 turnover (Calendar year)
EUR > 200M
Employees
> 2000
Investment date
May 2018
Fund
Fund IV
What we’re reading
News | Bloomberg
06 Jan 2024 — bloomberg.com
The $200 Billion Video Game Industry Is a Climate Opportunity
News | The Economist
17 Dec 2023 — economist.com
Which economy did best in 2023?
News | Bloomberg
04 Aug 2023 — bloomberg.com
Heat Pumps, Electric Cars, Home Solar:
The Climate Dads Have Arrived
News | Bloomberg
25 May 2023 — bloomberg.com
How Silicon Valley Got Into Investing in Climate Tech