iDeal of Sweden

Award winning Swedish design since 2013

ideal of Sweden is a fashion and lifestyle brand selling tech accessories with a fusion of fashion and function through an online first direct-to-consumer model and global retail customers. Through ideal of Sweden’s modern innovation capabilities and Accessories of Attraction concept, supported by a wide product portfolio, customers can easily create their own perfect combinations with one magnetic click.


Why we believe in iDeal of Sweden

  • Significant opportunity to continue Ideal’s successful geographical expansion as well as further penetrating existing markets, with primary focus on fashion tech accessories
  • Leverage the robust position based on strong brand, leading influencer network, global scale, and strong wholesale presence
  • Operational improvement potential in sourcing, logistics and digital excellence

About iDeal of Sweden

2023 turnover (CY)




Investment date

Jul 2019


Fund IV

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