iDeal of Sweden
Award winning Swedish design since 2013

Sectors
ConsumerWebsite
idealofsweden.comideal of Sweden is a fashion and lifestyle brand selling tech accessories with a fusion of fashion and function through an online first direct-to-consumer model and global retail customers. Through ideal of Sweden’s modern innovation capabilities and Accessories of Attraction concept, supported by a wide product portfolio, customers can easily create their own perfect combinations with one magnetic click.
Why we believe in iDeal of Sweden
- Significant opportunity to continue Ideal’s successful geographical expansion as well as further penetrating existing markets, with primary focus on fashion tech accessories
- Leverage the robust position based on strong brand, leading influencer network, global scale, and strong wholesale presence
- Operational improvement potential in sourcing, logistics and digital excellence
About iDeal of Sweden
2022 turnover (Calendar year)
EUR 46M
Employees
91
Investment date
Jul 2019
Fund
Fund IV
Team

Thomas Raun | CEO