With demand for choice and convenience showing few signs of slowing down, today’s retail market is awash with new companies and even newer purchasing models. In an environment where consumers face complex challenges when navigating product, experience and price, brand plays a bigger role than ever. Naturally, the Altor community believes passionately in the power of brand. Through first-hand experience, we understand that brand recognition, relevance and emotional connection is key. Not simply in achieving stand out in noisy markets, but in line extension, scaling up and entering new regions. Together with our partner companies, we have achieved an admirable track-record of international growth journeys. Read more Companies best placed to shape their own futures are those with a clearly defined brand at their core. This forms the basis of our tried-and-tested approach and is why we accomplish most of our deals in close partnership with company founders. It’s also why Altor has backed some of retail’s most talked-about stories; the establishing of Helly Hansen as a leading global outdoor brand, creating a powerful niche position for Nordic fashion icon Totême, redefining Rossignol’s offering and Revolution Race’s textbook e-commerce performance. Thanks to our community of industry specialists, we are able to connect partners with world-class experience within management, logistics, new market entry and more. For consumer brands in particular, we are also able to leverage sustainable production and operation. Not simply as a hygiene factor, but as one of today’s most powerful marketing advantages.

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Consumer sector team

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