iDeal of Sweden

Award winning Swedish design since 2013

Sectors

Website

ideal of Sweden is a fashion and lifestyle brand selling tech accessories with a fusion of fashion and function through an online first direct-to-consumer model and global retail customers. Through ideal of Sweden’s modern innovation capabilities and Accessories of Attraction concept, supported by a wide product portfolio, customers can easily create their own perfect combinations with one magnetic click.

Why we believe in iDeal of Sweden

Significant opportunity to continue Ideal’s successful geographical expansion as well as further penetrating existing markets, with primary focus on fashion tech accessories
Leverage the robust position based on strong brand, leading influencer network, global scale, and strong wholesale presence
Operational improvement potential in sourcing, logistics and digital excellence

About iDeal of Sweden

2023 turnover (CY)

EUR 37M

Employees

~50

Investment date

Jul 2019

Fund

Fund IV

Team

Thomas Raun | CEO

Altor team

Stefan Linder

Partner

Jens Browaldh

Partner

Caroline Eriksson

Senior Associate

Rune Wichmann

Portfolio Director

Linda Nyberg

Executive Assistant

News | Press release

Altor invests in Aira

18 Oct 2023

Altor invests in Aira

Conversation | Our team

A year like no other

Altor has made a number of investments and partnerships with successful brands across the consumer sector. We sat down with our Consumer-sector team to hear their thoughts on 2022 and what they believe 2023 will bring.

Conversation | Spotlight

Meet Susanna Campbell

The Altor community is built by partner companies and the people in- and outside of Altor. One of them is industry advisor Susanna Campbell, Board Member of H2 Green Steel and Chair of the Board at NOD.

Conversation | Case

A network for Scandinavian design driven brands

Scandinavian design graces homes all over the world. Now Altor has formed a network of such companies under one umbrella: Network of Design (NOD). But, as always, the story started somewhere completely different.

Conversation | Perspective

Building the green transition

We can’t be dependent on fossil fuels in the future. Altor plans to be a part of Europe’s green transition, driving an industrial revolution and helping the whole continent decarbonize.

Conversation | Case

All about connecting

The Nordic Leisure Travel Group: Everyone on board to change.

Conversation | Case

The power of the sun

Founded on a strong belief that solar power is the best solution for most homes, Svea Solar has quickly proven the power of the sun and is ready for the next step on their journey.

Conversation | Spotlight

Meet Paul Fischbein

The Altor community consists of a set of companies and people we collaborate with daily. One of them is industry advisor Paul Fischbein, with a long-standing track record from the consumer space and e-commerce sector.

Conversation | Spotlight

Driving the green energy transition

Watch the interview with Matilda Elfving Hauan, Director, talking about partnering up with Svea Solar and OX2, two companies building new green business within the energy industry.

Conversation | Case

Happier and healthier people

SATS, stepping up for health with challenges brought on by modern society.

Conversation | Perspective

Ten years later, still going strong

Helly Hansen was Altor’s first investment in the Consumer sector. A company part of the Norwegian heritage. During our nine years of partnership, the brand reconnected with its roots, the product portfolio improving every season and the operation developed a world class apparel company.

Conversation | Case

Slow fashion – fast growth

Toteme was founded in 2014 by the Swedish couple Elin Kling and Karl Lindman. It has evolved into a strong and iconic Swedish brand focused on minimalistic trans-seasonal design based on a uniform concept.

Conversation | Case

In the mood

Located in a music studio complex in the heart of Stockholm, Audiowell comes with a combined mission to increase the quality of lifestyle music and helping more professional songwriters, musicians and creators live off their music.

Conversation | Case

Turning ordinary tap water into tasteful experiences

Starting out as an engineering and design company aiming to make everyday objects better and more beautiful, Aarke is now embarking on a journey towards a greener future with a new subscription service at its core.

Conversation | Case

Breaking the glass-ceiling

The Stockholm Stock Exchange was founded in 1863, but the first female CEO of a listed company emerged first in 1987. The first female founder taking her company public as CEO took even longer, in 2021 Pernilla Nyrensten received that title.

Conversation | Case

A community of fun-dining experiences

We can all use more social life. And the trends points to people eating out more often and at the same time enjoying entertainment and activities. Now Altor has created a community of restaurants in Social Eatertainment Group.

Conversation | Case

A brand like no other

With the factory running non-stop since 1879, Dale of Norway is one of the home country’s best-known brands. The premium outdoor apparel appealed to Norwegians and tourists alike but was hit hard when Covid shut down travel.

Conversation | Case

Charged for the future

CTEK – building the necessary charging infrastructure.

News | Press release

21 Jun 2022

Altor invests in smart energy platform Tibber

News | Press release

25 May 2022

Altor enters an equal partnership with the founders of Audiowell

Our Consumer community

Aarke