Marshall Group
A powerhouse for audio, tech and design
Sectors
ConsumerWebsite
group.marshall.comMarshall Group is the audio, tech and design powerhouse uniting musicians and music lovers through genre-breaking innovation with Marshall, Marshall Records, Marshall Live Agency, Marshall Studio, Natal Drums, Urbanears, and adidas headphones. Marshall Group is raising the standards of great sound and built-to-last design, creating innovative products that pioneer the future of sound and technology.
Marshall, the flagship brand born in the UK in 1962, has achieved legendary status for its iconic amplifiers, earning favour among renowned guitarists like Jimi Hendrix and Eric Clapton to modern greats Justin Timberlake, Kendrick Lamar, and Lana Del Rey, just to name a few. Over the years, Marshall has expanded its product line to include headphones and wireless speakers, bringing the Marshall experience to a global audience.
Today, the Marshall Group is active in more than 90 markets and gather around 800 talented people across eight locations globally.
Why we believe in Marshall Group
- Truly globally renowned and iconic brand bridging the iconic rock ‘n’ roll heritage with cutting-edge innovation and culture-driven brand-building
- Significant opportunity to continue Marshall’s successful product, channel, and geographical expansion in a 125B USD total addressable market
- A profitable growth company with the ability to invest in R&D, brand equity, and consumer experience, with a solid product pipeline for both existing and new categories
About Marshall Group
2023 turnover (CY)
EUR > 300M
Employees
< 1000
Investment date
Oct 2023
Fund
Fund VI
Team
Jeremy De Maillard | CEO
Martin Axhamre | CFO and Deputy CEO
Related
News | Press release
24 Jan 2025
Altor divests Marshall Group to HSG
News | Press release
22 Nov 2024
Oceansapart continues operations under new ownership
News | Press release
02 Oct 2024
Altor to partner with iconic hockey brand CCM Hockey
News | Press release
18 Oct 2023
Altor invests in Aira
Conversation | Our team
A year like no other
Altor has made a number of investments and partnerships with successful brands across the consumer sector. We sat down with our Consumer-sector team to hear their thoughts on 2022 and what they believe 2023 will bring.
Conversation | Spotlight
Meet Susanna Campbell
The Altor community is built by partner companies and the people in- and outside of Altor. One of them is industry advisor Susanna Campbell, Board Member of H2 Green Steel and Chair of the Board at NOD.
Conversation | Case
A network for Scandinavian design driven brands
Scandinavian design graces homes all over the world. Now Altor has formed a network of such companies under one umbrella: Network of Design (NOD). But, as always, the story started somewhere completely different.
Conversation | Perspective
Building the green transition
We can’t be dependent on fossil fuels in the future. Altor plans to be a part of Europe’s green transition, driving an industrial revolution and helping the whole continent decarbonize.
Conversation | Case
All about connecting
The Nordic Leisure Travel Group: Everyone on board to change.
Conversation | Case
The power of the sun
Founded on a strong belief that solar power is the best solution for most homes, Svea Solar has quickly proven the power of the sun and is ready for the next step on their journey.
Conversation | Spotlight
Meet Paul Fischbein
The Altor community consists of a set of companies and people we collaborate with daily. One of them is industry advisor Paul Fischbein, with a long-standing track record from the consumer space and e-commerce sector.
Conversation | Spotlight
Driving the green energy transition
Watch the interview with Matilda Elfving Hauan, Director, talking about partnering up with Svea Solar and OX2, two companies building new green business within the energy industry.
Conversation | Case
Happier and healthier people
SATS, stepping up for health with challenges brought on by modern society.
Conversation | Perspective
Ten years later, still going strong
Helly Hansen was Altor’s first investment in the Consumer sector. A company part of the Norwegian heritage. During our nine years of partnership, the brand reconnected with its roots, the product portfolio improving every season and the operation developed a world class apparel company.
Conversation | Case
Slow fashion – fast growth
Toteme was founded in 2014 by the Swedish couple Elin Kling and Karl Lindman. It has evolved into a strong and iconic Swedish brand focused on minimalistic trans-seasonal design based on a uniform concept.
Conversation | Case
In the mood
Located in a music studio complex in the heart of Stockholm, Audiowell comes with a combined mission to increase the quality of lifestyle music and helping more professional songwriters, musicians and creators live off their music.
Conversation | Case
Turning ordinary tap water into tasteful experiences
Starting out as an engineering and design company aiming to make everyday objects better and more beautiful, Aarke is now embarking on a journey towards a greener future with a new subscription service at its core.
Conversation | Case
Breaking the glass-ceiling
The Stockholm Stock Exchange was founded in 1863, but the first female CEO of a listed company emerged first in 1987. The first female founder taking her company public as CEO took even longer, in 2021 Pernilla Nyrensten received that title.
Conversation | Case
A community of fun-dining experiences
We can all use more social life. And the trends points to people eating out more often and at the same time enjoying entertainment and activities. Now Altor has created a community of restaurants in Social Eatertainment Group.
Conversation | Case
A brand like no other
With the factory running non-stop since 1879, Dale of Norway is one of the home country’s best-known brands. The premium outdoor apparel appealed to Norwegians and tourists alike but was hit hard when Covid shut down travel.
Conversation | Case
Charged for the future
CTEK – building the necessary charging infrastructure.
Our Consumer community
2023 turnover (Calendar year)
EUR < 50M
Employees
< 100
Investment date
Nov 2020
Fund
Fund V
2023 turnover (Calendar year)
EUR < 50M
Employees
< 100
Investment date
Dec 2021
Fund
Fund V
2023 turnover (Calendar year)
EUR > 300M
Employees
> 100
Investment date
Oct 2024
Fund
Fund VI
2023 turnover (Calendar year)
EUR < 50M
Employees
> 100
Investment date
Dec 2017
Fund
Fund III
2023 turnover (Calendar year)
EUR > 100M
Employees
< 500
Investment date
Apr 2018
Fund
Fund IV
2023 turnover (Calendar year)
EUR < 50M
Employees
< 100
Investment date
Jul 2019
Fund
Fund IV
2023 turnover (Calendar year)
EUR > 300M
Employees
< 1000
Investment date
Oct 2023
Fund
Fund VI
2023 turnover (Calendar year)
EUR < 100M
Employees
< 500
Investment date
Dec 2020
Fund
Fund V
2023 turnover (Calendar year)
EUR > 1000M
Employees
> 2000
Investment date
Oct 2019
Fund
Fund V
2023 turnover (Calendar year)
EUR < 50M
Employees
< 500
Investment date
Mar 2018
Fund
Fund IV
2023 turnover (Calendar year)
EUR > 100M
Employees
< 200
Investment date
Nov 2017
Fund
Fund IV
2023 turnover (Calendar year)
EUR > 300M
Employees
> 1000
Investment date
Oct 2013
Fund
Fund III
2023 turnover (Calendar year)
EUR > 200M
Employees
> 1000
Investment date
Mar 2022
Fund
Fund V
2023 turnover (Calendar year)
EUR > 100M
Employees
< 200
Investment date
Jun 2021
Fund
Fund V
2023 turnover (Calendar year)
EUR > 700M
Employees
> 2000
Investment date
Jun 2019
Fund
Fund IV
2023 turnover (Calendar year)
EUR > 200M
Employees
> 2000
Investment date
May 2018
Fund
Fund IV
What we’re reading
News | Bloomberg
06 Jan 2024 — bloomberg.com
The $200 Billion Video Game Industry Is a Climate Opportunity
News | The Economist
17 Dec 2023 — economist.com
Which economy did best in 2023?
News | Bloomberg
04 Aug 2023 — bloomberg.com
Heat Pumps, Electric Cars, Home Solar:
The Climate Dads Have Arrived
News | Bloomberg
25 May 2023 — bloomberg.com
How Silicon Valley Got Into Investing in Climate Tech