XXL
All sports united

Sectors
ConsumerWebsite
www.xxl.noXXL is a leading Nordic sports retailer. XXL offers a one stop shopping experience with a wide range of products for sports, hunting, skiing, biking, and other outdoor activities. It has a wide product assortment, focused on branded goods at a competitive price point, offered through its e-commerce portal and big-box stores.
Why we believe in XXL
- XXL is the leading retailer for branded sporting goods in Europe with structural scale advantages in purchasing, supply chain and marketing through scale and a centralized operating model
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XXL has efficient store operations and offer an attractive one-stop-shop value proposition through its big-box concept stores
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XXL is well positioned for an increasingly digital market with low cost position, omni-channel offering and a strong e-commerce portal (~25% of sales)
About XXL
2023 turnover (CY)
EUR > 700M
Employees
> 2000
Investment date
Jun 2019
Fund
Fund IV
Team

Freddy Sobin | CEO
Related
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24 Jan 2025
Altor divests Marshall Group to HSG
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22 Nov 2024
Oceansapart continues operations under new ownership
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02 Oct 2024
Altor to partner with iconic hockey brand CCM Hockey
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18 Oct 2023
Altor invests in Aira
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A year like no other
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CTEK – building the necessary charging infrastructure.
Our Consumer community


2023 turnover (Calendar year)
EUR < 50M
Employees
< 100
Investment date
Nov 2020
Fund
Fund V


2023 turnover (Calendar year)
EUR < 50M
Employees
< 100
Investment date
Dec 2021
Fund
Fund V


2023 turnover (Calendar year)
EUR > 300M
Employees
> 100
Investment date
Oct 2024
Fund
Fund VI


2023 turnover (Calendar year)
EUR < 50M
Employees
> 100
Investment date
Dec 2017
Fund
Fund III


2023 turnover (Calendar year)
EUR > 100M
Employees
< 500
Investment date
Apr 2018
Fund
Fund IV


2023 turnover (Calendar year)
EUR < 50M
Employees
< 100
Investment date
Jul 2019
Fund
Fund IV


2023 turnover (Calendar year)
EUR > 300M
Employees
< 1000
Investment date
Oct 2023
Fund
Fund VI


2023 turnover (Calendar year)
EUR < 100M
Employees
< 500
Investment date
Dec 2020
Fund
Fund V


2023 turnover (Calendar year)
EUR > 1000M
Employees
> 2000
Investment date
Oct 2019
Fund
Fund V


2023 turnover (Calendar year)
EUR < 50M
Employees
< 500
Investment date
Mar 2018
Fund
Fund IV


2023 turnover (Calendar year)
EUR > 100M
Employees
< 200
Investment date
Nov 2017
Fund
Fund IV


2023 turnover (Calendar year)
EUR > 300M
Employees
> 1000
Investment date
Oct 2013
Fund
Fund III


2023 turnover (Calendar year)
EUR > 200M
Employees
> 1000
Investment date
Mar 2022
Fund
Fund V


2023 turnover (Calendar year)
EUR > 100M
Employees
< 200
Investment date
Jun 2021
Fund
Fund V


2023 turnover (Calendar year)
EUR > 700M
Employees
> 2000
Investment date
Jun 2019
Fund
Fund IV


2023 turnover (Calendar year)
EUR > 200M
Employees
> 2000
Investment date
May 2018
Fund
Fund IV
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