XXL

All sports united

Sectors

Website

www.xxl.no

XXL is a leading Nordic sports retailer. XXL offers a one stop shopping experience with a wide range of products for sports, hunting, skiing, biking, and other outdoor activities. It has a wide product assortment, focused on branded goods at a competitive price point, offered through its e-commerce portal and big-box stores.

Why we believe in XXL

XXL is the leading retailer for branded sporting goods in Europe with structural scale advantages in purchasing, supply chain and marketing through scale and a centralized operating model
XXL has efficient store operations and offer an attractive one-stop-shop value proposition through its big-box concept stores
XXL is well positioned for an increasingly digital market with low cost position, omni-channel offering and a strong e-commerce portal (~25% of sales)

About XXL

2022 turnover (Calendar year)

EUR 845M

Employees

5363

Investment date

Jun 2019

Fund

Fund IV

Team

Freddy Sobin | CEO

Altor team

Tom Jovik

Principal

Håkon Falck Nordskar

Senior Associate

Elisabeth Aanderud-Larsen

Executive Assistant

Anita Sundby

Executive Assistant

Conversation | Our team

A year like no other

Altor has made a number of investments and partnerships with successful brands across the consumer sector. We sat down with our Consumer-sector team to hear their thoughts on 2022 and what they believe 2023 will bring.

Conversation | Spotlight

Meet Susanna Campbell

The Altor community is built by partner companies and the people in- and outside of Altor. One of them is industry advisor Susanna Campbell, Board Member of H2 Green Steel and Chair of the Board at NOD.

Conversation | Case

A network for Scandinavian design driven brands

Scandinavian design graces homes all over the world. Now Altor has formed a network of such companies under one umbrella: Network of Design (NOD). But, as always, the story started somewhere completely different.

Conversation | Perspective

Building the green transition

We can’t be dependent on fossil fuels in the future. Altor plans to be a part of Europe’s green transition, driving an industrial revolution and helping the whole continent decarbonize.

Conversation | Case

All about connecting

The Nordic Leisure Travel Group: Everyone on board to change.

Conversation | Case

The power of the sun

Founded on a strong belief that solar power is the best solution for most homes, Svea Solar has quickly proven the power of the sun and is ready for the next step on their journey.

Conversation | Spotlight

Meet Paul Fischbein

The Altor community consists of a set of companies and people we collaborate with daily. One of them is industry advisor Paul Fischbein, with a long-standing track record from the consumer space and e-commerce sector.

Conversation | Spotlight

Driving the green energy transition

Watch the interview with Matilda Elfving Hauan, Senior Associate, talking about partnering up with Svea Solar and OX2, two companies building new green business within the energy industry.

Conversation | Case

Happier and healthier people

SATS, stepping up for health with challenges brought on by modern society.

Conversation | Perspective

Ten years later, still going strong

Helly Hansen was Altor’s first investment in the Consumer sector. A company part of the Norwegian heritage. During our nine years of partnership, the brand reconnected with its roots, the product portfolio improving every season and the operation developed a world class apparel company.

Conversation | Case

Slow fashion – fast growth

Toteme was founded in 2014 by the Swedish couple Elin Kling and Karl Lindman. It has evolved into a strong and iconic Swedish brand focused on minimalistic trans-seasonal design based on a uniform concept.

Conversation | Case

In the mood

Located in a music studio complex in the heart of Stockholm, Audiowell comes with a combined mission to increase the quality of lifestyle music and helping more professional songwriters, musicians and creators live off their music.

Conversation | Case

Turning ordinary tap water into tasteful experiences

Starting out as an engineering and design company aiming to make everyday objects better and more beautiful, Aarke is now embarking on a journey towards a greener future with a new subscription service at its core.

Conversation | Case

Breaking the glass-ceiling

The Stockholm Stock Exchange was founded in 1863, but the first female CEO of a listed company emerged first in 1987. The first female founder taking her company public as CEO took even longer, in 2021 Pernilla Nyrensten received that title.

Conversation | Case

A community of fun-dining experiences

We can all use more social life. And the trends points to people eating out more often and at the same time enjoying entertainment and activities. Now Altor has created a community of restaurants in Social Eatertainment Group.

Conversation | Case

A brand like no other

With the factory running non-stop since 1879, Dale of Norway is one of the home country’s best-known brands. The premium outdoor apparel appealed to Norwegians and tourists alike but was hit hard when Covid shut down travel.

Conversation | Case

Charged for the future

CTEK – building the necessary charging infrastructure.

News | Press release

21 Jun 2022

Altor invests in smart energy platform Tibber

News | Press release

25 May 2022

Altor enters an equal partnership with the founders of Audiowell

News | Press release

24 Mar 2022

Altor acquires a significant minority stake in Svea Solar – continuing its growth in climate transition investments

Our Consumer community

Aarke