All sports united



XXL is a leading Nordic sports retailer. XXL offers a one stop shopping experience with a wide range of products for sports, hunting, skiing, biking, and other outdoor activities. It has a wide product assortment, focused on branded goods at a competitive price point, offered through its e-commerce portal and big-box stores.


Why we believe in XXL

  • XXL is the leading retailer for branded sporting goods in Europe with structural scale advantages in purchasing, supply chain and marketing through scale and a centralized operating model
  • XXL has efficient store operations and offer an attractive one-stop-shop value proposition through its big-box concept stores
  • XXL is well positioned for an increasingly digital market with low cost position, omni-channel offering and a strong e-commerce portal (~25% of sales)

About XXL

2023 turnover (CY)

EUR 709M



Investment date

Jun 2019


Fund IV

Powered and created by Gibon Webb